Originally posted in Avaus Marketing Innovations website
In early February 2017, Avaus hosted the first ever Marketing Tech Summit in Stockholm, where thought leaders within the field convened and shared their knowledge and experiences. The examples and cases heard show the way ahead for a truly digitalized world.
Even though the speakers were very successful in emphasizing the required changes needed to embrace new technology, they all also pointed out that empowering the organization and obtaining sufficient support is vital to implement the changes successfully.