80% Effect with 20% depth
We installed additional solar panels on our roof. After the installation, we’ve been following about the dynamics of the production and it is already clear, that during the day, we are selling excessive energy back to the network with a really bad deal. It would be much nicer (and economic) to use that energy ourselves.
So I started to look into ways to inform our apartment complex’s residents when we are producing electricity in excess. Enter a excessive solar power slack -bot
Originally published at Alumni Perspectives
However, wouldn’t the more productive conversation to have be how does your company look like when the biggest transformations are done? The direct continuation of that chain of thought is to look from the inside: is your organisation equipped with the right type of leadership to paint the vision and optimise your digital potential?
Continue reading “Technology vs. Leadership in the quest for digital transformation”
There’s a wide variety of frameworks when driving digital change. However, the digital change has an unique feature, that allows us to gather measurable data that allows us to adjust our actions driving the change. To approach this unique aspect, we’ve created a framework to drive the change with.
Continue reading “Driving digital change – the DGPC-framework”
It happened again, I got carried away and now I realized I’ve paid a significant amount of money to set up this blog. A cloud server, a domain, graphic design and especially the amount of treats I’ve had to consume while setting this up. So I decided to try some small scale advertising on the blog.
So I’m setting up the Google AdSense. If you see strange ads in strange positions, it’s probably just temporary. I’ll keep the ads to minimum and focus on non intrusive ads.
So If you’re new to the blog, don’t leave me just yet, even if you see a huge amount of ads in the wrong places. I’ll write a post about some of the things going on behind the hood of this site.
The title image for this blog is a sketch done by Leonardo DaVinci in 1510. I think it represents the generalist approach he had during the renaissance period. But I wanted the image to convey a more modern feeling. So I crowdsourced graphic design.
I wanted this blog to be original in as many aspects as possible. I thought, that it would more than suitable that I have an unique header image for my blog.
So please vote your favourite of the ones I’ve chosen at DesignCrowd.com
Edit: The voting is closed, and I’ve chosen the ones to continue with.
Thought piece by me originally published at Avaus Marketing Innovations
A lot of companies have been on a journey to change from a transactional business into a service business. Companies previously sold software licenses and now they sell subscription services. Where previously engines were sold, now lifecycle engine services are the buzzword.
The transactional business model works when the clients know their problem and the solution to their problems. This kind of business is easily copied and usually the competition is fierce and based specifically on price. What’s more important, the price/value comparison is extremely easy for the customer.
In the service business, the customers know their problem but not necessarily the solution. The actual value for the service is thus much higher than when the customer was buying a product that acted as the solution. Price comparison is significantly harder and the price is no longer a measurement of quality. A good service company is easily capable of up-selling its offering if it is related to the problem.
Continue reading “Journey from a transactional business to a customer-centric business”
Thought piece by me originally published at Avaus Marketing Innovations
Digitalization – It’s a buzzword because it works!
The reason why digitalization is such a hot topic is not because it sounds like a “cool thing” to do, but because it is probably one of the first true revolution in business history. (In comparison, the industrial “revolution” 1760-1840 took 80 years. Sure, there are a lot of similarities as well.)
Digitalization is defined as the integration of digital technology into everyday life. As business and working is a major part of everyday life for most people, it is probably the main thing to change. Being able to automate processes, measure aspects of business that were previously unmeasurable and even cross reference and apply information from a wide variety of sources to provide insight into decision making.
And all these are done so that the core rationale behind businesses can thrive: Making a profit.
Continue reading “Digitalization – the first true revolution in business history”
Originally posted in Avaus Marketing Innovations website
In early February 2017, Avaus hosted the first ever Marketing Tech Summit in Stockholm, where thought leaders within the field convened and shared their knowledge and experiences. The examples and cases heard show the way ahead for a truly digitalized world.
Even though the speakers were very successful in emphasizing the required changes needed to embrace new technology, they all also pointed out that empowering the organization and obtaining sufficient support is vital to implement the changes successfully.
Original thought piece by me, originally posted at Alumni Global’s website
Digitalization, Internet of Things, Big Data. All of these hypewords have appeared to the public discussion and used either as conversation starters – or finishers. “What are your thoughts about …?” or “Yes, but Big Data will change it all.”
“Earning models and business models are subjects to drastic change when the true digitalization occurs.”
Continue reading “Digitalization – not just product development”